Before you book
Questions about the audit.
What it includes, what it costs, how I work, and whether an audit is the right next step.
How much does the audit cost?
The audit costs $997, one time, plus VAT if it applies. The full fee is paid before the work starts, through a Stripe card payment link or an Upwork contract, which adds Upwork's own fees. There is no retainer or monthly fee. The audit includes the report, ranked plan and walkthrough, not the implementation. The price covers one website. Each further site is a separate audit.
When will I receive the audit?
I deliver within 14 business days of data access. I take at most two audits a month. On large sites I work from templates and samples of pages, rather than extending the deadline. The report records what I checked and what the available data did not allow me to conclude.
Is the first consultation free?
Yes. Tell me about your site through the contact page. The first call is free, and I will say so if an audit is not what the site needs. There is no commitment required to ask a question.
What does the SEO audit include?
Technical SEO, Search Console and analytics, on-page elements and content, keywords and competitors, and AI search visibility. I turn the findings into a written report and a plan ranked by impact and effort, then go through both with you on a call.
What is not included?
The fixes themselves, a backlink profile review, local SEO and Google Business Profile, and ongoing monthly work are not included. If you ask me to make the fixes, I quote that separately after the audit, when the work is known.
Do you cover page speed and conversion rate?
Page speed is checked as part of Core Web Vitals. Conversion rate is outside the audit, which covers technical SEO, content and AI search.
Which platforms do you audit?
Any site a crawler can reach, including WordPress, Shopify, WooCommerce, Webflow, Wix, HubSpot and custom JavaScript sites. The review follows the site and the data, not a platform score.
Can you audit a large site?
Yes. On large sites I work from templates and samples of pages. Delivery remains within 14 business days of data access. I document the coverage, the checks that needed no action, and the questions the available data could not answer.
Can you audit a site in another language?
The audit and report are in English. For a site in another language I can review the technical side: crawling, indexing, rendering, site structure and Search Console data. A review of the wording needs a reader of that language and is not included.
Do I need an audit at all?
Not always. The audit fits when pages are not getting indexed, traffic fell after a redesign or migration, or you need a second opinion on earlier SEO work. If your site has little search data, nobody can make the fixes, or everything is steady with no change planned, a paid audit may not be the next step.
What access do you need?
Read access to Google Search Console and your analytics. I never ask for write access or passwords. Three to five competitors, the purpose of your site and earlier SEO reports are also useful. You do not need to share account access in the first enquiry.
Who makes the fixes?
Your developer, editor or team works from the plan. Each recommendation says what to change and where. If you would rather I make the fixes, I quote that separately once the audit shows the work. There is no retainer.
Can my developer or agency join the walkthrough?
Yes. The plan is written for the people who make the fixes. Your developer, editor or agency can join the walkthrough so each recommendation and its reasoning are clear.
How do I measure whether the fixes worked?
Each fix names the affected URLs or templates and the number to watch. Compare those numbers before and after implementation in Search Console and analytics. Ongoing tracking after the audit is not included.
Do you write content as part of the audit?
No. I sell the SEO audit. The plan says what to change and where, so your writers and editors can work from it.
Does the audit cover AI search?
Yes. I check how your site appears in answers from ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude, and whether AI crawlers can reach your pages. I record the questions asked, service, date and whether the site was cited. It is part of the audit, not another package.
How is this different from a free tool or AI report?
A crawler or AI tool can help collect and organize findings. I use tools too. What you are buying here is my review of your site and data, the evidence behind each recommendation, and my judgment about what to fix first. AI tools draft parts of the report, and I read and check every finding before you see it.
Do you guarantee rankings or AI citations?
No. I do not promise a ranking, traffic increase or AI citation. The audit gives you evidence, an estimate of impact and effort, and a clear plan of work. The 14-business-day commitment is for delivery, not for ranking improvements.
What happens when the data is incomplete?
I record what the available data did not allow me to conclude. The report separates findings that need action, checks with no action needed, and limitations. Missing evidence is not a reason to invent a finding.
Find out what to fix first.
$997, one time, plus VAT if it applies. I deliver within 14 business days of data access. The first call is free.