Content Engagement Assessment
Diagnose Your Engagement Killers in 2 Minutes
Your content engagement metrics are flatlining. Average time on page down 47%. Social shares nonexistent. Lead generation from content dropped 65%.
Sound familiar? You're not alone. 88% of visitors won't return after a poor content experience, yet most teams focus on creating more content instead of fixing what's broken.
⚠️ Critical: Each month of poor engagement makes recovery 15% harder. The average B2B SaaS company loses $194,000 annually from poor content engagement.
The 10 Silent Engagement Killers
Our assessment identifies which of these killers are destroying your content performance:
Content Audit Services
Content Audit ($497-$2,997)
60% of your content does nothing. I identify which pages to fix, delete, or merge. Includes inventory, metrics, competitor analysis, action plan.
Average result: 147% traffic increase in 6 months.
Technical SEO ($397-$2,497)
Google can't rank what it can't crawl. Core Web Vitals, JavaScript issues, crawl errors - I find what's killing your rankings.
Developer-ready documentation included.
Fast Implementation
Results in weeks, not months. Prioritized recommendations ranked by impact. Quick wins plus long-term strategy.
Most clients see improvements within 2 weeks.
Your Personalized Engagement Diagnosis
Content Audit Process
Six steps from analysis to implementation.
Skip the discovery theater
One focused call to get your analytics access and understand your actual problems. Not your 'strategic vision' - your real issues. I start analyzing data the same day, not scheduling follow-up meetings.
Real analysis with real data
I analyze what matters: which pages drive revenue, which cannibalize each other, what technical issues actually impact rankings. Not vanity metrics - business metrics that matter.
Find what they're missing
I show you exactly where competitors are beating you and why. Not generic 'gap analysis' - specific keywords you can win with content you already have.
Deliverables that actually help
You get prioritized actions. Each recommendation includes: what to do, why it matters, expected impact, and technical specs your team needs. Everything has a purpose.
I help you implement
Unlike consultants who deliver and disappear, I make sure your team knows what to do. Direct answers to direct questions. No 'it depends' - just clear guidance.
Measure what matters
We track real business impact, not vanity metrics. Revenue, conversions, qualified traffic. If it doesn't affect your bottom line, we don't celebrate it.
Start Your Assessment
Section 1: Performance Metrics
1. What is your average page load time?
- Under 2 seconds (Excellent)
- 2-3 seconds (Good)
- 3-5 seconds (Poor)
- Over 5 seconds (Critical)
2. What percentage of traffic comes from mobile?
- Over 60%
- 40-60%
- 20-40%
- Under 20%
3. What is your average bounce rate?
- Under 40% (Excellent)
- 40-55% (Good)
- 55-70% (Poor)
- Over 70% (Critical)
Section 2: Content Quality
4. What is your average content length?
- Over 1,500 words
- 800-1,500 words
- 400-800 words
- Under 400 words
5. How often do you update existing content?
- Quarterly or more
- Every 6 months
- Annually
- Rarely or never
6. What percentage of content includes visuals?
- Over 80%
- 60-80%
- 40-60%
- Under 40%
Section 3: User Experience
7. Average time on page for your content?
- Over 3 minutes
- 1-3 minutes
- 30-60 seconds
- Under 30 seconds
8. What is your scroll depth percentage?
- Over 70%
- 50-70%
- 30-50%
- Under 30%
9. Social sharing rate for your content?
- Over 5%
- 2-5%
- 0.5-2%
- Under 0.5%
10. Content-to-conversion rate?
- Over 3%
- 1.5-3%
- 0.5-1.5%
- Under 0.5%
Your Engagement Score Interpretation
🟢 Healthy Engagement (Score: 80-100)
Your Status: Content performing well with minor optimization opportunities
Focus Areas:
- Maintain current performance levels
- A/B test for incremental improvements
- Scale successful content patterns
- Monitor for early warning signs
Quick Wins Available:
- Optimize meta descriptions for 10% CTR boost
- Add schema markup for rich snippets
- Implement content recommendations
🟡 Moderate Issues (Score: 60-79)
Your Status: Significant engagement gaps limiting content ROI
Critical Fixes Needed:
- Address top 2 engagement killers immediately
- Implement mobile optimization
- Improve page speed to under 3 seconds
- Add clear CTAs to all content
Expected Recovery: 50% engagement improvement in 30 days
🔴 Critical Condition (Score: Below 60)
Your Status: Severe engagement crisis requiring immediate intervention
Emergency Actions:
- Week 1: Fix page speed and mobile issues
- Week 2: Reformat content for readability
- Week 3: Update outdated content
- Week 4: Implement CTA strategy
Expected Recovery: 100%+ engagement improvement in 60 days
Engagement Killer Deep Dive
Killer #1: Page Speed Issues
Diagnosis Signs:
- Load time over 3 seconds
- High mobile bounce rate
- Low pages per session
Impact Calculation:
- Each second of delay = 7% conversion loss
- 3+ seconds = 53% visitor abandonment
- Revenue loss = Monthly traffic × 0.53 × Average conversion value
Priority Fixes:
- Implement CDN (50% speed improvement)
- Optimize images with WebP (40% file size reduction)
- Enable lazy loading
- Minify CSS/JavaScript (25% faster rendering)
Killer #2: Mobile Experience
Diagnosis Signs:
- 50%+ higher mobile bounce rate
- Low mobile conversion rate
- User complaints about mobile usability
Impact Calculation:
- 61% of B2B research happens on mobile
- Poor mobile = 67% engagement loss
- Revenue loss = Mobile traffic × 0.67 × Conversion rate × Order value
Priority Fixes:
- Increase font size to 16px minimum
- Make CTAs 44×44px tap targets
- Simplify navigation
- Remove mobile pop-ups
- Optimize forms for mobile
Killer #3: Content Formatting
Diagnosis Signs:
- Low scroll depth (<30%)
- High bounce rate on long content
- Low average time on page
Impact Calculation:
- Wall of text = 73% lower engagement
- Poor formatting = 38% abandonment
- Revenue loss = Traffic × 0.73 × Missed conversions
Priority Fixes:
- Break paragraphs to 2-3 sentences
- Add subheadings every 150-200 words
- Use bullet points for lists
- Add visuals every 400 words
- Increase white space
Your Custom Recovery Plan
Week 1: Emergency Stabilization
- Fix critical page speed issues
- Implement mobile quick fixes
- Add missing CTAs to top content
- Fix broken links and images
Week 2: Content Optimization
- Reformat top 10 pages for readability
- Update outdated statistics and information
- Add visuals to text-heavy content
- Optimize meta descriptions
Week 3: Audience Alignment
- Review and refine content personas
- Adjust content depth and technical level
- Implement dynamic content recommendations
- Create role-specific content paths
Week 4: Measurement & Iteration
- Set up engagement tracking dashboards
- Implement scroll depth tracking
- Configure heat mapping
- Begin A/B testing program
Engagement Metrics Dashboard
Track these KPIs to monitor recovery:
| Metric | Critical | Poor | Good | Excellent |
|---|---|---|---|---|
| Bounce Rate | >70% | 55-70% | 40-55% | <40% |
| Time on Page | <30s | 30-60s | 1-3min | >3min |
| Scroll Depth | <30% | 30-50% | 50-70% | >70% |
| Page Speed | >5s | 3-5s | 2-3s | <2s |
| Mobile Bounce | >80% | 65-80% | 50-65% | <50% |
| Social Shares | <0.5% | 0.5-2% | 2-5% | >5% |
| Conversion Rate | <0.5% | 0.5-1.5% | 1.5-3% | >3% |
Common Recovery Mistakes
❌ Mistake #1: Fixing Everything at Once
Problem: Overwhelming team, diluted efforts Solution: Focus on top 3 killers first
❌ Mistake #2: Ignoring Mobile
Problem: 61% of audience abandoned Solution: Mobile-first optimization approach
❌ Mistake #3: Content Over Experience
Problem: Great content, poor delivery Solution: Balance quality with usability
❌ Mistake #4: No Measurement
Problem: Can't track improvement Solution: Implement tracking before changes
❌ Mistake #5: One-Time Fix
Problem: Engagement decay returns Solution: Ongoing monitoring and optimization
Get Your Full Engagement Analysis
📊 Complete Engagement Audit
Our comprehensive engagement audit includes:
- Technical performance analysis
- Content quality assessment
- User experience evaluation
- Competitive benchmarking
- 90-day recovery roadmap
Average result: 156% engagement improvement in 60 days
Get Your Free Engagement Audit →
Success Stories
CloudTech: 156% Engagement Increase
- Problem: 4.2 second load time, 420 lost leads monthly
- Solution: CDN + image optimization + lazy loading
- Result: 1.8 second load time, 1,492 monthly leads
DataFlow: 94% Mobile Recovery
- Problem: 89% mobile bounce rate
- Solution: Mobile-first redesign with larger CTAs
- Result: 47 mobile demo requests (up from 12)
TechScale: 3.8x Time on Page
- Problem: 71% bounce on long-form content
- Solution: Formatting overhaul with visual breaks
- Result: Time on page from 1:12 to 4:37
Related Resources
- Content Audit Process Step-by-Step
- Speed Optimization Checklist
- Mobile Optimization Template
- Engagement ROI Calculator
Need Immediate Help?
If your engagement is in critical condition:
- Emergency audit: 24-hour turnaround
- Quick fix implementation: 3-day sprint
- 30-day recovery program: Guaranteed results
Schedule Emergency Consultation or call 1-800-AUDIT-NOW