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Content Priority Tier Assessment

Identify Your High-Impact Content in 5 Minutes​

Stop guessing which content to audit first. Our data-driven priority tier assessment analyzes your content across four critical dimensions to create a personalized audit roadmap.

🎯 Free Assessment: Get your customized priority tier report with actionable recommendations for each content category.

How the Assessment Works​

Content Audit Process

Six steps from analysis to implementation.

01

Skip the discovery theater

One focused call to get your analytics access and understand your actual problems. Not your 'strategic vision' - your real issues. I start analyzing data the same day, not scheduling follow-up meetings.

02

Real analysis with real data

I analyze what matters: which pages drive revenue, which cannibalize each other, what technical issues actually impact rankings. Not vanity metrics - business metrics that matter.

03

Find what they're missing

I show you exactly where competitors are beating you and why. Not generic 'gap analysis' - specific keywords you can win with content you already have.

04

Deliverables that actually help

You get prioritized actions. Each recommendation includes: what to do, why it matters, expected impact, and technical specs your team needs. Everything has a purpose.

05

I help you implement

Unlike consultants who deliver and disappear, I make sure your team knows what to do. Direct answers to direct questions. No 'it depends' - just clear guidance.

06

Measure what matters

We track real business impact, not vanity metrics. Revenue, conversions, qualified traffic. If it doesn't affect your bottom line, we don't celebrate it.

Our content audit process is designed to be flexible and can be tailored to your specific needs. We're committed to helping you achieve your content goals and improve your online presence.

Assessment Criteria​

📊 Performance Metrics (40% Weight)​

  • Traffic Volume: Monthly pageviews and unique visitors
  • Conversion Rates: Goal completions and micro-conversions
  • Search Rankings: Current position and visibility
  • Engagement Metrics: Time on page, bounce rate, scroll depth

💼 Business Alignment (30% Weight)​

  • Revenue Attribution: Direct and assisted conversions
  • Strategic Objectives: Alignment with business goals
  • Brand Positioning: Impact on market perception
  • Customer Journey: Role in buyer's journey stages

🚀 Optimization Potential (20% Weight)​

  • Improvement Opportunity: Gap between current and potential performance
  • Implementation Effort: Resources required for optimization
  • Competitive Analysis: Performance vs. competitor content
  • Technical Factors: Core Web Vitals, mobile optimization, accessibility

⚡ Resource Efficiency (10% Weight)​

  • Analysis Complexity: Time and expertise required
  • Data Availability: Access to necessary metrics
  • Tool Requirements: Technology stack needs
  • Stakeholder Dependencies: Approval and collaboration needs

Your Priority Tier Results​

🔴 Tier 1: Immediate Priority (40% of Resources)​

Your Content Profile:

  • High traffic + High conversion pages
  • Critical business function support
  • Quick optimization wins available
  • Clear ROI measurement possible

Recommended Actions:

  1. Conduct comprehensive performance analysis
  2. Implement A/B testing for conversion optimization
  3. Enhance technical SEO and Core Web Vitals
  4. Update content freshness and relevance
  5. Add schema markup and rich snippets

Typical Examples:

  • Top 10 converting landing pages
  • Primary product/service pages
  • Homepage and main navigation pages
  • Top 5 traffic-driving blog posts

🟡 Tier 2: High Priority (35% of Resources)​

Your Content Profile:

  • Good performance with optimization potential
  • Important business function support
  • Moderate effort for significant gains
  • Clear measurement framework available

Recommended Actions:

  1. Identify specific optimization opportunities
  2. Update content for current search intent
  3. Improve internal linking structure
  4. Enhance multimedia and visual elements
  5. Optimize for featured snippets

Typical Examples:

  • Top 20% of content by traffic
  • Declining high-performers
  • Competitive battleground content
  • Customer journey milestone pages

🟢 Tier 3: Medium Priority (20% of Resources)​

Your Content Profile:

  • Moderate performance with unclear potential
  • Supporting business function
  • Higher effort for incremental gains
  • Indirect business impact

Recommended Actions:

  1. Evaluate consolidation opportunities
  2. Update for long-tail keyword targeting
  3. Improve content depth and expertise
  4. Add supporting multimedia content
  5. Enhance cross-linking to Tier 1 content

Typical Examples:

  • Supporting blog content
  • Educational resources
  • Feature documentation
  • Thought leadership pieces

⚪ Tier 4: Lower Priority (5% of Resources)​

Your Content Profile:

  • Low performance with limited potential
  • Nice-to-have business function
  • High effort for minimal gain
  • Unclear business impact

Recommended Actions:

  1. Consider content retirement or archival
  2. Implement 301 redirects to relevant content
  3. Consolidate with higher-performing pieces
  4. Maintain for historical/compliance reasons only
  5. De-index from search engines if appropriate

Typical Examples:

  • Legacy content with minimal traffic
  • Event-specific historical content
  • Outdated product information
  • Internal-only resources

Priority Scoring Matrix​

MetricTier 1Tier 2Tier 3Tier 4
Monthly Traffic>10,0005,000-10,0001,000-5,000<1,000
Conversion Rate>3%1.5-3%0.5-1.5%<0.5%
Revenue AttributionDirectAssistedInfluencedNone
Search PositionTop 34-1011-30>30
Engagement Rate>60%40-60%20-40%<20%
Business PriorityCriticalImportantSupportingOptional

Start Your Assessment​

Quick Assessment Calculator

Answer these 10 questions to receive your priority tier classification:

  1. What is your content's average monthly traffic?

    • >10,000 pageviews
    • 5,000-10,000 pageviews
    • 1,000-5,000 pageviews
    • <1,000 pageviews

  2. What is your content's conversion rate?

    • >3%
    • 1.5-3%
    • 0.5-1.5%
    • <0.5%

  3. How does this content contribute to revenue?

    • Direct sales attribution
    • Lead generation
    • Brand awareness
    • No clear attribution

  4. What is the content's average search ranking?

    • Positions 1-3
    • Positions 4-10
    • Positions 11-30
    • Beyond position 30

  5. How engaged are users with this content?

    • >3 minutes average time on page
    • 1-3 minutes
    • 30-60 seconds
    • <30 seconds

  6. How critical is this content to business objectives?

    • Mission-critical
    • Very important
    • Somewhat important
    • Nice to have

  7. What is the optimization potential?

    • Quick wins available
    • Moderate effort needed
    • Significant work required
    • Complete overhaul needed

  8. How does it compare to competitor content?

    • Significantly better
    • Comparable
    • Slightly behind
    • Significantly behind

  9. What resources are needed for optimization?

    • Minimal (content updates only)
    • Moderate (design + content)
    • Significant (development + design + content)
    • Complete rebuild

  10. How quickly can improvements be implemented?

    • <1 week
    • 1-4 weeks
    • 1-3 months
    • >3 months

Your Personalized Action Plan​

Based on your assessment results, we recommend:

Content Audit Services

Content Audit ($497-$2,997)

60% of your content does nothing. I identify which pages to fix, delete, or merge. Includes inventory, metrics, competitor analysis, action plan.

Average result: 147% traffic increase in 6 months.

Technical SEO ($397-$2,497)

Google can't rank what it can't crawl. Core Web Vitals, JavaScript issues, crawl errors - I find what's killing your rankings.

Developer-ready documentation included.

Fast Implementation

Results in weeks, not months. Prioritized recommendations ranked by impact. Quick wins plus long-term strategy.

Most clients see improvements within 2 weeks.

Implementation Timeline​

Week 1-2: Tier 1 Content​

  • Complete performance analysis
  • Identify quick optimization wins
  • Begin A/B testing setup
  • Update critical content pieces

Week 3-4: Tier 2 Content​

  • Analyze optimization opportunities
  • Update for search intent
  • Improve internal linking
  • Enhance content quality

Week 5-6: Tier 3 Content​

  • Evaluate consolidation needs
  • Update supporting content
  • Improve cross-linking
  • Add multimedia elements

Week 7-8: Tier 4 Content​

  • Make retirement decisions
  • Implement redirects
  • Archive historical content
  • Update content inventory

Common Priority Mistakes to Avoid​

  1. Treating all content equally - Not all content deserves the same attention
  2. Ignoring business value - Traffic alone doesn't determine priority
  3. Overlooking quick wins - Missing easy optimization opportunities
  4. Analysis paralysis - Spending too much time on low-impact content
  5. Skipping measurement - Not tracking the impact of optimizations

Get Your Full Priority Assessment​

Ready for a comprehensive priority tier analysis? Our assessment includes:

  • Detailed tier classification for up to 500 content pieces
  • Custom optimization roadmap with specific recommendations
  • Resource allocation plan optimized for your team size
  • ROI projections for each tier's optimization
  • Implementation timeline with milestone tracking

📊 Get Your Free Priority Assessment

Takes just 5 minutes. No credit card required.

Start Assessment Now →

Need Help With Prioritization?​

Our content strategists can help you:

  • Analyze your entire content inventory
  • Create custom priority tiers for your business
  • Develop optimization roadmaps for each tier
  • Track and measure optimization impact

Use our free prioritization calculator to analyze your content audit priorities.

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