Recommendation Framework

Transform audit findings into actionable recommendations

A well-structured recommendation framework ensures your audit findings lead to real improvements. This template helps you organize, prioritize, and communicate recommendations effectively to stakeholders and implementation teams.

Priority Matrix

Critical Priority

Fix immediately - blocking conversions or causing penalties

⏱ 1-2 weeks

High Priority

Address soon - significant impact on performance

⏱ 2-4 weeks

Medium Priority

Schedule for next sprint - noticeable improvements

⏱ 1-2 months

Low Priority

Nice to have - minor enhancements

⏱ 3+ months

Common Recommendations by Category

Content Quality

Issue	Recommended Action	Priority	Effort
Thin content (<300 words)	Expand or consolidate	High	Medium
Outdated information	Update with current data	Critical	Low
Duplicate content	Canonicalize or merge	High	Low
Missing multimedia	Add images/videos	Medium	Medium
Poor readability	Rewrite for clarity	Medium	High

SEO Optimization

Issue	Recommended Action	Priority	Effort
Missing meta descriptions	Write compelling descriptions	High	Low
No target keywords	Optimize for relevant terms	High	Medium
Poor internal linking	Add contextual links	Medium	Low
Missing schema markup	Implement structured data	Medium	Medium
Slow page speed	Optimize images & code	High	High

User Experience

Issue	Recommended Action	Priority	Effort
No clear CTAs	Add prominent calls-to-action	Critical	Low
Poor mobile experience	Implement responsive design	Critical	High
Complex navigation	Simplify site structure	High	High
Missing breadcrumbs	Add navigation aids	Low	Low
No related content	Add content recommendations	Medium	Medium

Business Impact

Issue	Recommended Action	Priority	Effort
Low conversion rate	Optimize conversion path	Critical	High
No lead capture	Add forms/opt-ins	High	Medium
Missing social proof	Add testimonials/reviews	Medium	Low
No content offers	Create downloadable resources	Medium	High
Poor brand alignment	Update messaging & tone	High	Medium

5-Step Recommendation Process

Follow this structured process to transform raw audit data into clear, prioritized recommendations that drive action.

Issue Identification

Document all content issues found
Categorize by type and severity
Quantify impact with data
Note affected pages/sections

Prioritization

Score by business impact
Assess technical difficulty
Calculate ROI potential
Apply priority matrix

Solution Design

Define specific actions
Create implementation specs
Identify required resources
Set success metrics

Roadmap Creation

Group related tasks
Sequence by dependencies
Assign to sprints
Set milestones

Documentation

Write detailed recommendations
Include examples and references
Provide implementation guides
Create tracking spreadsheet

Effort Estimation Guide

Low Effort

Time: 1-4 hours

Skills: Content editor

Resources: Internal team

Medium Effort

Time: 5-20 hours

Skills: SEO/Developer

Resources: Specialist required

High Effort

Time: 20+ hours

Skills: Multiple teams

Resources: Project management

Recommendation Best Practices

Always include data to support recommendations (traffic loss, conversion impact)
Provide specific, actionable steps rather than vague suggestions
Include examples of what "good" looks like
Group related recommendations for efficient implementation
Consider resource constraints and phase recommendations accordingly
Include quick wins to build momentum
Set clear success metrics for each recommendation

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