Complete audit system with formulas and automation built-in
Building your own content audit spreadsheet can take days of setup and formula creation. Our proven template includes everything you need: data structure, formulas, conditional formatting, and automation scripts—all pre-configured and ready to use.
Complete catalog of all content assets
=COUNTIF()=VLOOKUP()=IF()Traffic, engagement, and conversion data
=SUM()=AVERAGE()=PERCENTILE()Search optimization metrics and opportunities
=RANK()=COUNTIFS()=CONCATENATE()Content quality assessment and ratings
=AVERAGE()=WEIGHTED.AVERAGE()=MAX()Recommendations and priority actions
=TODAY()=NETWORKDAYS()=COUNTIF()Connect to Google Analytics, Search Console, and CMS APIs
Visual charts and graphs that update automatically
Color-coded cells based on performance thresholds
Analyze content by multiple dimensions
Pre-built calculations for ROI, decay rate, and more
Comments, version history, and multi-user editing
=(G2*H2-I2)/I2*100Calculate return on investment for each piece
=((C2+D2+E2)/B2)*100Measure overall content engagement
=(B2-B3)/B2*100Track performance decline over time
=(Traffic*0.3+Quality*0.3+Business*0.4)Weighted scoring for prioritization
=Conversions*AvgOrderValueCalculate monetary value of content
Download the template and open in Excel or Google Sheets
Link to your Analytics, Search Console, and CMS
Use import scripts or paste your content URLs
Adjust formulas and thresholds for your needs
Review insights and implement recommendations
| Feature | Basic Templates | Our Template |
|---|---|---|
| Pre-built formulas | 5-10 | 50+ |
| Data tabs | 1-2 | 5 |
| Automation scripts | None | Included |
| Dashboard views | None | 3 types |
| API connections | Manual only | Pre-configured |
| Support documentation | Basic | Comprehensive |
Save 40+ hours of spreadsheet setup time
If you'd prefer to have experts handle your content audit, we'll do the analysis for you and deliver actionable insights.
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