The foundation of every successful content audit
A well-structured content inventory is the backbone of your content audit. Our template includes all essential fields for tracking content performance, quality, and required actions. Download and customize it for your specific needs.
Get started immediately with our pre-formatted CSV template including sample data.
| Column Name | Description | Required |
|---|---|---|
| URL | Full page URL | |
| Title | Page title tag | |
| Content Type | Blog, product, landing, etc. | |
| Author | Content creator/owner | Optional |
| Publish Date | Original publication date | |
| Last Modified | Most recent update | |
| Word Count | Total words on page | Optional |
| Traffic (Monthly) | Average monthly pageviews | |
| Bounce Rate | Percentage who leave immediately | |
| Avg. Time on Page | Average engagement time | Optional |
| Conversions | Goal completions from page | |
| Conversion Rate | Conversion percentage | Optional |
| Keywords | Target keywords | |
| Current Rank | SERP position for main keyword | Optional |
| Quality Score | 1-10 quality rating | |
| Action Required | Keep, update, merge, delete | |
| Priority | High, medium, low | |
| Notes | Additional observations | Optional |
| URL | Title | Type | Traffic | Quality | Action | Priority |
|---|---|---|---|---|---|---|
| example.com/blog/content-strategy | Ultimate Guide to Content Strategy | Blog Post | 5,234 | 8/10 | Update | High |
| example.com/products/feature-x | Feature X Overview | Product Page | 2,156 | 6/10 | Merge | Medium |
| example.com/resources/whitepaper | 2020 Industry Report | Resource | 456 | 3/10 | Delete | Low |
Use crawling tools or CMS export to get all URLs
Pull data from Analytics, Search Console, and CMS
Assess each piece against your quality criteria
Determine what to do with each content piece
Our team can help you create and populate a comprehensive content inventory.
Get Inventory Help