A comprehensive framework for conducting thorough content audits
Our battle-tested content audit template has been refined through hundreds of audits for B2B SaaS companies. It provides a structured approach to evaluating and improving your content strategy.
High-level findings and recommendations
Complete catalog of existing content
Traffic, engagement, and conversion metrics
Content quality and compliance scoring
Missing content and opportunities
Prioritized recommendations and next steps
Start by cataloging all existing content using the CSV template or your preferred tool.
Pull metrics from Google Analytics, Search Console, and your CMS for each piece.
Evaluate each piece against your quality criteria and brand standards.
Compare your content to competitor offerings and search demand.
Use our prioritization framework to focus on high-impact improvements.
Document specific next steps with owners and deadlines.
Focus initial efforts on pages that drive the most traffic or conversions.
Tools like Screaming Frog and ContentKing can speed up data collection.
Get buy-in from content owners before making recommendations.
Define what success looks like before starting the audit.
This template provides the framework, but executing a comprehensive audit takes expertise. Let our team handle the heavy lifting while you focus on strategy.
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