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Content Audit Scoping Template

Professional template to define and document your audit scope

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1. Executive Summary

2. Business Objectives

Primary Objectives (Select all that apply):

3. Scope Definition

In Scope

  • Primary domain content
  • Blog posts (2020-present)
  • Product pages
  • Help documentation
  • Landing pages
  • PDF resources

Out of Scope

  • Archived content (pre-2020)
  • Third-party integrations
  • Internal wikis
  • Email templates
  • Social media content
  • Video transcripts

4. Success Metrics

Traffic Metrics

Engagement Metrics

Conversion Metrics

Efficiency Metrics

5. Deliverables

DeliverableFormatDue DateOwner
Content InventoryExcel/CSVWeek 2Data Analyst
Performance AnalysisDashboardWeek 4SEO Specialist
Gap AnalysisReportWeek 5Content Strategist
RecommendationsPresentationWeek 8Project Lead
Implementation PlanRoadmapWeek 10Project Manager

6. Stakeholders & Responsibilities

RACI Matrix Template Included

  • R - Responsible: Who does the work
  • A - Accountable: Who owns the outcome
  • C - Consulted: Who provides input
  • I - Informed: Who needs updates

7. Assumptions & Constraints

Key Assumptions:

  • Analytics data available for 24 months
  • CMS access will be provided
  • Subject matter experts available
  • No major site changes during audit

Known Constraints:

  • Limited budget for tools
  • Team availability restrictions
  • Compliance requirements
  • Technology limitations

8. Risk Management

RiskProbabilityImpactMitigation
Data access delaysMediumHighRequest access early, have backup plans
Scope creepHighMediumClear boundaries, change control process
Resource availabilityMediumMediumBuild buffer, identify backups

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