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Content Audit Process Timeline Template

Complete 12-week timeline with phases, milestones, and deliverables

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12-Week Content Audit Timeline

Phase 1

Discovery & Planning (Weeks 1-2)

Week 1: Kickoff & Setup

  • Stakeholder kickoff meeting (Day 1)
  • Define audit objectives and KPIs (Day 2)
  • Gather access credentials (Days 2-3)
  • Set up analytics tracking (Days 3-4)
  • Initial content crawl (Day 5)
Deliverable: Project charter & access documentation

Week 2: Inventory Creation

  • Complete content inventory (Days 1-2)
  • Map content to buyer journey (Day 3)
  • Identify content owners (Day 4)
  • Baseline metrics collection (Day 5)
Deliverable: Complete content inventory spreadsheet
Phase 2

Analysis & Assessment (Weeks 3-6)

Week 3: Quantitative Analysis

  • Traffic analysis (Days 1-2)
  • Engagement metrics review (Day 3)
  • Conversion tracking (Day 4)
  • SEO performance audit (Day 5)

Week 4: Qualitative Assessment

  • Content quality scoring (Days 1-2)
  • Brand alignment review (Day 3)
  • User experience evaluation (Days 4-5)

Week 5: Competitive Analysis

  • Competitor content audit (Days 1-3)
  • Gap analysis (Days 4-5)

Week 6: Findings Compilation

  • Data synthesis (Days 1-2)
  • Pattern identification (Day 3)
  • Priority scoring (Days 4-5)
Deliverable: Analysis report with findings
Phase 3

Strategy & Recommendations (Weeks 7-9)

Week 7: Strategy Development

  • Content strategy creation (Days 1-3)
  • Governance framework (Day 4)
  • Workflow optimization (Day 5)

Week 8: Action Planning

  • Quick wins identification (Day 1)
  • 90-day roadmap (Days 2-3)
  • Annual content calendar (Days 4-5)

Week 9: Documentation

  • Final report preparation (Days 1-3)
  • Executive summary (Day 4)
  • Presentation creation (Day 5)
Deliverable: Strategy document & recommendations
Phase 4

Implementation & Handoff (Weeks 10-12)

Week 10: Stakeholder Alignment

  • Executive presentation (Day 1)
  • Team workshops (Days 2-3)
  • Feedback incorporation (Days 4-5)

Week 11: Quick Wins Execution

  • Implement priority fixes (Days 1-3)
  • Update critical content (Days 4-5)

Week 12: Handoff & Training

  • Team training sessions (Days 1-2)
  • Documentation handoff (Day 3)
  • Success metrics setup (Day 4)
  • Project closure (Day 5)
Deliverable: Implementation toolkit & training materials

Key Milestones & Checkpoints

Week 2

Inventory Complete

All content catalogued and baseline metrics captured

Week 4

Mid-Point Review

Initial findings shared with stakeholders

Week 6

Analysis Complete

All data analyzed and insights documented

Week 9

Strategy Finalized

Recommendations and roadmap approved

Week 11

Quick Wins Delivered

Immediate improvements implemented

Week 12

Project Complete

Full handoff and team enablement

Resource Allocation Guide

Project Manager

  • Week 1-2: 100% allocation
  • Week 3-6: 75% allocation
  • Week 7-9: 50% allocation
  • Week 10-12: 75% allocation

Content Strategist

  • Week 1-2: 50% allocation
  • Week 3-6: 100% allocation
  • Week 7-9: 100% allocation
  • Week 10-12: 50% allocation

SEO Specialist

  • Week 1-2: 25% allocation
  • Week 3-6: 75% allocation
  • Week 7-9: 50% allocation
  • Week 10-12: 25% allocation

Data Analyst

  • Week 1-2: 50% allocation
  • Week 3-6: 100% allocation
  • Week 7-9: 25% allocation
  • Week 10-12: 25% allocation

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