Brand Alignment Content Checklist

Ensure every piece of content reinforces your brand identity

Visual Brand Alignment

Logo usage follows brand guidelines Color palette matches brand standards Typography consistent with brand fonts Image style aligns with brand aesthetic Icons and graphics match brand style White space usage follows guidelines

Voice & Tone Consistency

Writing style matches brand voice Tone appropriate for target audience Technical terminology usage consistent Formality level aligns with brand Emotional resonance matches brand personality Sentence structure reflects brand style

Messaging Alignment

Key messages consistently communicated Value propositions clearly stated Differentiators properly highlighted Benefits aligned with brand promise Call-to-actions match brand language Taglines and slogans used correctly

Audience Alignment

Content speaks to defined personas Pain points addressed match research Language complexity appropriate Cultural considerations addressed Accessibility standards met Regional variations considered

Legal & Compliance

Brand Alignment Scoring

🟢 Excellent (90-100%)

Content fully reinforces brand identity

🟡 Good (70-89%)

Minor adjustments needed

🟠 Fair (50-69%)

Significant alignment gaps

Poor (<50%)

Major brand disconnect

Get Brand Alignment Audit